on April 04, 2021
Today, in the age of digitalisation, an online presence on well-known social media channels is indispensable!
The platform Facebook is one of the best ways to present your company in the social networks. In Germany alone, 32 million active users are recorded each month. This makes Facebook the most popular social network among Germans. Reason enough to create a Facebook company page for your own fitness studio. On the company page, you can present your studio’s offer and always provide your members with information
That’s why we’ve put together 9 Facebook tips for you, so that nothing stands in the way of a professional appearance!
Our top 8 Facebook tips for a successful appearance
Tip 1 – Create a Facebook business page
If you want to be represented in social networks as a company, you need a company page and not a personal profile. This company page is, so to speak, the profile of your fitness studio and is at least visually similar to a profile page. By clicking the “Like” button on the page, users can like the page and become your fans. To create a company page, simply follow the instructions from Facebook.
Tip 2 – Choose a suitable profile and cover picture
Your title and profile picture should reflect your studio. For example, use your logo as your profile picture and a picture of your studio as your cover picture. Both images serve as a first impression for leads. Therefore, they should be of high quality and convey as much as possible about your studio.
For even more insights into your studio, you can also, for example, use Facebook cover videos which are played automatically when a user visits your page. However, always adhere to the format requirements for all images and videos of Facebook.
Tip 3 – Post at the right time
Target group insights
Unfortunately, there is no general answer to the question of when and how often you should publish something on Facebook. It depends mainly on your individual fans of the Facebook page. In the so-called “Page Insights” you can analyse the behaviour of your fans, the reach of the posts, the likes, etc.. However, this function can only be used if the page has been active for some time and Facebook has been able to collect sufficient data.
What time is the best time to post?
As a rule of thumb, three periods of the day can be identified that are particularly attractive for Facebook posts:
- Between 7 and 9 o’clock in the morning: Many employees, students and trainees are on their way to the office, university or school at this time.
- Between 12:30 and 14:30: Time for a lunch break! At this time of day, almost everyone takes a quick look at their mobile phone and checks what they have missed in the last few hours.
- Between 6:30 and 9 pm: After work – On the way home or when relaxing on the sofa: Most users are active in the evening and inform themselves about the events of the day.
As soon as Facebook has gathered enough insights about your target group, it is best to check again in the page insights when your fans are really active. Perhaps a certain time of day or day of the week will crystallise when you can reach the most fans.
How often should I post on Facebook?
Here, quality clearly takes precedence over quantity. However, it is advisable to publish a Facebook post or story about 3 times a week. Instead of creating as many posts as possible, you should focus on creating interesting, helpful or entertaining content that suits your target group. It is worth investing time in the creation of the Facebook post to gain and keep fans.
Tip 4 – Create a content calendar
A social media calendar is a good way to bring structure to Facebook posts and to plan a post in advance, for example for holidays or upcoming promotions. A template for such a calendar is available among other things here.
Do you send out a weekly newsletter to your members? Then you can also share the key messages with the community via Facebook, for example. Also sharing your class schedule or special offers can planned in advance.
Tip 5 – Interact with the community
Use the “Notifications” tab to keep track of comments and likes under posts. You don’t have to reply to every comment, but you should keep an eye on the conversation under a post. This way you can avoid a possible “shitstorm” or answer questions directly. By interacting with fans, you build a community and a more personal relationship with your members.
Tip 6 – Pin important posts on the company page
To ensure that your fans always see important content first, you can “pin” posts at the top of your page. This way, the post is always displayed at the top of your Facebook page. All other posts are then automatically placed below the pinned post. Pinned posts can be, for example, special re-opening offers, information about new opening hours or the training schedule.
Tip 7 – Use other channels to promote your Facebook page
Of course, you should not only promote the Facebook page on Facebook itself. It is advisable to place a follow button on your company website and/or blog for all your social media accounts.
This makes it easier for your members to connect with your gym via Facebook and interact with your content. Ideally, you should have an Instagram and/or YouTube account in addition to Facebook to showcase your business. It is a good idea to draw attention to your Facebook page via these platforms as well.
Tip 8 – Go live on Facebook
Especially in times of Corona and home workouts, the Facebook Live function is more important than ever. With the help of this function you can share Home Workouts and Live Classes with your fans for example.
You can create a live video via the desktop version or via a smartphone. To start a live video, simply click on the camera icon with the word “Live”. Then follow the instructions of Facebook.
It is best to record in portrait format, as Facebook users generally hold their mobile phones in portrait position. You can also save the live stream on your page afterwards and make it available to fans who may have missed it or want to repeat the workout.
Tip 9 – Win new customers via Facebook
To attract new customers via Facebook, you can place ads with the help of the ad manager. An ad can be used to attract new prospective customers, for example for a trial training in the studio.
To place ads, you need a Facebook company page, a Facebook advertising account and, of course, some social media advertising know-how.
For example, you can define who should see your ad and how long it should be displayed. While you can choose a smaller radius in a big city (approx. 2-3 km), in the countryside you should assume that potential customers will also accept longer journeys to your studio (approx. 10-20 km).
The duration of the ad depends on your advertising goal and the budget for the entire campaign. A runtime of at least 7 days is recommended in order to reach enough people. However, this can vary depending on the type of studio, location and target. It is best to test out different variants.
There are many different Facebook Ads types such as Photo, Video, Carousel or Lead Ads. Again, the choice of ad type depends on the goal of your ad.
Online lead generation with MySports
If you are not a professional in this area, you can simply use the Online Lead Generation from MySports so that one of our marketing experts takes care of placing the ads.
In order to attract new prospective customers for your studio online, we create individual social media campaigns for you and your thematic focus. This includes contacting interested parties on Facebook and Instagram as well as a dedicated landing page for the campaign. Of course, everything is done in your name and always in close coordination with you.
All leads end up in Magicline
All generated leads appear directly in your Magicline and can be managed from there. If you are not yet a Magicline customer, that’s no problem at all. You can still use MySports Online Lead Generation. We provide you with a free demo version for the duration of the campaigns to manage the leads you have generated.
You can find all further information on online lead generation here:
All info on online lead generation
Win new members via Facebook
Get advice now from one of our marketing experts on how to generate leads via Facebook!
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Conclusion
With the help of these 9 Facebook tips and a little hard work, nothing stands in the way of your successful Facebook business page. Regular, high-quality content and constant interaction with the community are essential. Online lead generation helps you attract prospects and drive your business forward.
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