on June 08, 2021
Turn your gym into a health facility now and take advantage of the post- COVID opportunities!
2020 came and went with a pandemic and the resulting crash of our fitness industry as we knew. It seemed like time stopped. Fitness facility doors closed. Staff were furloughed and separated.
Fitness delivery models changed overnight – hybrid models of live streaming and on-demand services are the new norm. Business plans were re-done for a budget year that evaporated.
Why to shift now? Because there is an OPPORTUNITY
The good news is that there has been an increased awareness of the value of good health and the importance of exercise. Much of the research shared during Covid clearly demonstrated that the sickest were at the highest risk with Covid. And that those who were mostly healthy fared much better when diagnosed with it.
CDC reported that Obesity worsens outcomes from Covid – 19. Obesity increases the risk of severe illness from Covid-19 and triples the likelihood of being hospitalized from Covid-19. It is also linked to impaired immune function, decreased lung capacity and many other risks. Obesity is forecasted to exceed 50% in Americans by 2030.
On the other hand, American Psychological Association reported recently that Americans’ Physical Health has taken a back seat since the start the pandemic. It was reported that 47% delayed or canceled health care services and that 53% have been less active than they wanted.
So, now, that the door are opening again, it is the time to get those people moving and healthy again!
How to turn your facility into a health and wellness facility
How do we go forward as business owners to capitalize on a perfect storm of individuals now realizing and valuing their health as an asset?
How do we create environments in which our facilities feel like a home away from home for new exercisers, de-conditioned, Covid recoverees, overweight, out of shape and scared individuals who now wish to exercise?
How do we provide services that welcome all ages, stages, shapes, sizes into our facilities to capitalize the business opportunity and to support those who need us most to get healthier?
By following those 5 tips you will turn your gym into a health facility- step by step:
1. Bring communities together by offering health and wellness programs to non-members that teach good health and prevention.
Any workouts that target a Covid risk factor disease like obesity and diabetes, and that work with a certain element of health like cardiovascular, flexibility, strength, stress management, sleep, etc. can be incorporated into health and wellness programs for potential new members.
2. Consider offering these health and wellness programs (with a nominal registration fee) without requiring a membership
Offer free access to your facility for the duration of the program and a discounted sign on fee to convert them to members at the completion of the program. Also consider a friends and family rate to enroll.
Leave a trail of financial incentive crumbs with some skin in the game to get them to value your center and offerings to stay long term. Show them the value add of their experience with you at your center. Let them try before they buy but in the wellness space first. Not gym and swim first…that is too much for some.
3. Offer intro level and disease specific type GX classes
Create group classes for like minded individuals with common goals.
Example: A beginner cardio class where you clearly accommodate beginners, new exercisers, those who are at a low level fitness and who need a shorter duration of work.
4. Offer personal training programs that clearly measure pre and post health metrics
Regularly show your clients improvement to give individuals confidence in their improving health and an appreciation of the value of the services they pay for.
This also allows for your trainers and your facility to connect their improved health outcomes to their primary care providers so you can get future referrals as a credible source for a patient who needs exercise.
You can use Magicline’s assessment and training check- up feature to track and show your clients’ progress. All relevant indicators for improvement are displayed in a clear graph that motivate and proof the clients’ hard work.
5. Offer healthier food choices and nutrition education as part of your center’s offerings
Consider adding a Dietitian to your team that is at your clients’ disposal anytime.
6. Partner with local health departments and health care systems
Partner with these institutions to host health checks to promote good health awareness and to get more foot traffic into your center.
THINK A GYM without WALLS and offer Wellness to all – become the health hub of your community!!!!! It makes good business sense for all!
Want some help with turning your gym into a health facility while digitalizing it? Magicline software can support you with many aspects from result tracking, class scheduling and booking and communication.
Reach out to me if you want to learn more about Magicline! Looking forward to meeting you! Maike