on May 13, 2022
Retain members for the long term
Naturally members tend to quit or switch to other fitness providers at some point if they find better alternatives. Corona has multiplied the loss of members.
Many fitness providers therefore often focus exclusively on new customer acquisition. However, it is also of great importance to retain existing members.
A higher customer retention rate has a lasting effect on your financial security, so that you remain more financially independent and stable even in difficult situations. This is because your loyal members will support you even if your studio closes.
Customer loyalty program for more success
The new customer loyalty program in Magicline supports you in keeping your existing members in your studio. Motivate your members to train with you, reward them for check-ins, workouts or the lengths of their membership and thus increase your customer retention rate.
Your advantages at a glance
- Customer retention through motivation, rewards and fun
- Easily accessible via the free MySports app
- Individually configurable for each studio in your Magicline
- Increase in turnover through increased sales of drinks, etc.
- Customer loyalty without high additional costs or time expenditure
How to use your customer loyalty program
You can configure your customer loyalty program individually. Set the different achievements/ levels that members need to reach to get their rewards.
For your inspiration, we have collected a few examples here. But there are also many other possibilities:
You define different levels to reach that represent the amount of time a member has trained with you. Level 1 is e.g. a 3 months membership, level 2 6 months, level 3 1 year and so on. If a member reaches level 1, they will receive a branded towel from you. At level 2 it’s a consumption credit of 5 Euro, at level 3 you could offer e.g. a free hour of personal training.
Base your levels on the number of check-ins of your members. For a check-in your member collects points, e.g. 1 check-in equals 1 point. At 10 points your member gets the first reward, at 25 points the next one and so on.
If you use your own products like shakes, bars, consumption credits or merchandise for the rewards, you can even use the customer loyalty program to increase your sales. After all, if the shake tastes good, there’s a good chance your member might buy a second or third one.
Activate customer loyalty program now
The customer loyalty program is available for the “Advanced” and “Pro” price packages.
Not yet an “Advanced” or “Pro” customer?
If you are still using another price package, you can easily switch to “Advanced” or “Pro” in your Magicline yourself.
Already have “Advanced” or “Pro”?
If you already have one of the two price packages, you can easily activate your customer loyalty program.
Step 1: Start customer loyalty program
Go to your Magicline and click on “MySports” in the menu and then “Loyalty program”.
Step 2: Set up your loyalty program
Now you can start. Define name, color, level, rewards and much more. And just like that you have a customized program for your members.
Step 3: Launch your loyalty program
Your members can now track their progress via the MySports app or in the self-service area on MySports.com.
Want to know more about this feature?