on December 22, 2021
What are the fitness trends for the next year? That’s a question we hear a lot, because the world of sports and fitness is constantly evolving. While some sports have been around for decades or centuries, new trend sports and fitness segments gain popularity every year.
In this article we will give you an insight in what’s new in the fitness world and what we think has potential to be the top trends in 2022. Take these insights as opportunities to optimize your offering in your club in order to reach an even larger target group.
What fitness trends await your studio?
Digital training is still on fire
Back in the mid- 50s Bradbury described a room with talking screens as a part of dystopian reality. In 2020 this was the reality for people locked in their apartments due to the pandemic. More than 75% of people did online workouts in order to stay fit and healthy in crisis times.
The fitness industry reacted to this demand providing hybrid or online classes. These offerings helped bridge the time until on- site activities were allowed again and appeared to be a great help with customer retention. Based on these findings, studios started to create ecosystems of apps and smart devices that are now part and parcel for more effective training. Digital trainings still stay popular and are definitely on our top fitness trends list!
Magicline also included many features such as the Zoom-integration, so your members can attend online classes from wherever they want just having the MySports app installed. We heard that the best place to do yoga is the ocean shore.
Diversifying the training
Another fitness trend is to create efficient workouts by combining different disciplines. Coaches and business owners experimented with combining functional, strength, and agility exercises for example. One successful result of such a fusion is LynxCross. The studio connected mountain climbing training on the floor with weights. Creativity and expertise allow fitness professionals to create unique concepts and will have the most loyal members.
Hyrox classes and menstrual cycle training for women
Others fitness trends we recommend you to integrate into your studio are: Hyrox classes and cycle-based training for women.
A new fitness trend that is increasingly establishing itself in the studios is definitely HYROX – THE WORLD SERIES of FITNESS! Whether in functional training boxes or studio chains, more and more facilities offer classes to prepare for the fitness competition as a community.
Alternatively, you can organise your own events and competitions in your studio.
Cycle-based training for women is currently very popular and offers enormous potential! It is not only health-beneficial but also changes the whole understanding of training females.
Coaches who help their female clients better understand and deal with their bodies will have more motivated clients who achieve their goals faster and stay loyal.
Mindfulness is a game changer
Mental skills development became a very important topic in recent years. The fact that your mental state is something that can be trained with outcomes such as lower stress, cognitive abilities enhancement, more energy, sleep improvement – multiplies the need to add these types of activities to a gym schedule.
During the pandemic outburst the most popular online- classes were yoga-oriented. Meditation, progressive muscle relaxation, yoga-nidra, aerial or SUP yoga – all these things are in trend and they are certainly beneficial for the whole society.
Experienced based fitness
Projections, holograms, 3-d glasses for XR – what a choice we have now to bring astounding experience to our members. Being in a gym and cycling by the Niagara Falls, running through Death Valley, walking through the streets of Paris is now possible and becomes more and more affordable. Add a real adventure to your members’ fitness routine.
Outdoor training
Outdoor classes are cost-efficient and very safety regulations friendly. Almost ¾ of gym members are also working out outdoors and that is an ongoing trend. Be it a personal training or a group class with your members in the parks nearby. Offer a Sunday run or a HIIT session. Invite prospects to join and get acquainted with your coaches and fitness approach with fresh air and sunny atmosphere.
Wearables
Machines still have time to conquer humanity but their small kids are already into play. Wearable devices know almost everything about our training and we only are thankful to them.
Monitoring has become important to many members and seeing the success of the training plans you provided based on their goals is motivating.
Conclusion
All in all, the trends of the upcoming year highlight the fact that we live in a technological world and the fitness industry is catching up with it.
Still, all the digitalization opportunities need to be combined with something very human by nature like sitting quietly and just following your breath or running outdoors in a park where birds sing their songs knowing nothing about Zoom. This combination of both these worlds will boost your creativity and allow unique solutions for your businesses.
Any questions?
Want to know more about Magicline? I am looking forward to meeting you!