on December 24, 2021
A year full of ups and downs
2021 was again full of surprises and hurdles. But by working together, we made it through this year as well. We weathered several lockdowns, adapted to new regulations and improved our services in high-speed.
We developed many new features to help you thrive your business despite COVID, and we expanded our offer to other countries. 2021 was never boring for sure.
Therefore, first and foremost, let us say: The entire Magicline team says “Thank you!” from the bottom of our hearts for this incredible year and for continuing to make an impact on the fitness world with us.
Development in high speed brought you many new features
Throughout the year, we have been working hard with our developers to provide you the features you needed to be equipped for the rollercoaster ride of 2021. Our focus was clearly on member recruitment and features that helped you with all the different health and safety regulations that were put in place and that have become indispensable.
Our feature highlights of 2021:
Highlight 1: Individual studio websites
With this feature, you can generate landing pages with the look and feel of your studio, put them live in just a few minutes and use them for marketing. Without any programming knowledge, your member acquisition becomes even easier with Magicline!
Highlight 2: Vaccination certificate upload
With this important feature, your members can scan the QR code on their vaccination certificate or upload it as a photo in the self-service area of their MySports member app. Magicline checks the authenticity and validity of the certificate in the background and automatically adds it to the corresponding member file. The extension for booster vaccination and other regulations are also possible.
Read more about this feature here
Highlight 3: Referral program to generate more leads
We developed a referral program that you can use to generate more leads for your studio by using the power of recommendations and word of mouth. If the programme is activated, your members can share a recommendation link with their friends very easily directly via the MySports member app. Bookings made via this link are registered in Magicline and can be rewarded.
Everything about the referral programme can be found here
Highlight 4: Class streaming via Zoom integration
One of our top features that is indispensable in times of lockdown: online streaming. To make this possible for you, we cooperated with Zoom and have integrated the streaming service directly into your Magicline. By activating Zoom, your Magicline automatically generates online streams for your classes – including individual links that are automatically delivered to your participants via the MySports app and via MySports.com.
Highlight 5: Compensation of members
In the pandemic, many fitness providers could count on their loyal members. But many continued to pay their dues in the hope of receiving compensation. To ensure that compensation does not get lost in chaos and takes up too much of your time as a fitness provider, we have integrated a compensation manager into Magicline.
We have conquered these countries for you
But we have not only worked diligently on the features. The internationalisation of Magicline was also a priority this year. And despite the worldwide pandemic, we managed to launch in many countries and make our services available to fitness providers there.
If you want to learn more about our expansions, you can find interviews with the respective country managers here:
Further milestones for our company
And that’s not all. The year offered many more highlights for us as a company that will bring you even better services and opportunities for your growth in the future.
Top ratings for our MySports member app
The MySports app for your members has already been rated more than 15,500 times this year in both the Apple and Google App Store – with top ratings. An average of 4.7 stars (out of a possible 5) have been awarded to the popular member app, which is already used by over 1 million fitness fans. This makes MySports the most successful app in this category in our home country Germany.
Growth capital for Sport Alliance from PSG
Our umbrella company Sport Alliance has received an investment of 60 million euros. It is a milestone in the history of our company, but it is also an important event for the entire industry. With this investment, we can now develop even faster, even better products for your success and growth. Here you can find everything about the funding
Sport Alliance integrates Intratech and Fittrack
Our company grew in 2021 with two acquisitions: both Intratech and Fittrack are now part of the Sport Alliance family.
Once again, we want to thank you and your team for all your support and loyalty.
Here’s to the next year of success for the industry and positive developments!
Your Magicline Team
Any questions?
Want to know more about Magicline? Book a non- binding call with me!